Purity | Protect | Ground Coffee | 340g

You Will Feel a Difference After Drinking Purity Coffee

Our light-medium roasted ground coffee with sweet citrus characteristics is sourced and roasted specifically for liver care, metabolic vitality, and the highest level of antioxidant activity. PROTECT contains more CGA than any of our coffees.

340g Ground Coffee

Once you have tried freshly roasted Purity Coffee, you will notice the difference—not only in how it tastes, but in how it makes you feel. Most of our customers report feeling a sustained, clean energy, without the jitters and upset stomach that come from ingesting typical commercial coffees.

Purity Coffee Tastes Exceptional

Just because we prioritize health does not mean we sacrifice taste. In fact, some of our customers say that Purity is the best-tasting coffee they’ve ever had. This should be no surprise—the purest, freshest organic coffee should be the best-tasting coffee too!

Due to the quality of the coffee, the flavor notes of cocoa, English walnuts, and citric fruits resonate clearly. A long, clean aftertaste continues to remind us of the care that went into the making of this coffee.

How is PURITY COFFEE different from all other coffee brands?

We produce coffee with a single goal in mind: maximizing the health benefits.

Purity Coffee’s Signature 3-Step Process

While many coffees today claim to be “better for you,” our signature process ensures you’re getting the healthiest coffee available—period. That’s because we optimize for health during every step of production.

Here’s what we’re doing to make Purity Coffee so healthy:

Step 1: The Purity Health Profile

Each season, we lab test high-altitude, organically grown Arabica beans from farms around the world to determine which coffees meet or exceed Purity’s standards. From Indonesia to Costa Rica, from Ethiopia to Brazil, our mission is to find the highest-quality coffee that fits the 5 criteria of our Purity Health Profile.

The 5 Criteria of Our Purity Health Profile
(Less than 1% of coffees worldwide meet all five.)

• Purity is always organic.
  Our beans are grown using sustainable methods that promote ecological balance and biodiversity.

• Purity standards require “Near Zero Defects.”
  We source only specialty-grade beans and ensure additional defect sorting to minimize toxins and maximize consistency.

• Purity contains no mold. Ever.
  We lab test throughout the supply chain and use protocols to ensure zero mycotoxins.

• Purity sources sustainable coffee.
  We prioritize long-term sustainability—both environmental and economic—for farmers and ecosystems.

• Purity has exceptional taste.
  Our health-focused selection process also happens to result in amazing flavor.

Step 2: The Purity Roasting Protocol

After selecting beans that meet our health standards, we develop a roasting curve tailored to each lot of coffee—maximizing antioxidants and minimizing harmful compounds like acrylamide and PAHs.

Key points:

• We roast to maximize chlorogenic acids (antioxidants).

• We minimize acrylamide by never under-roasting.

• We avoid PAHs by not over-roasting and closely controlling temperature and time.

Each batch is lab tested to verify antioxidant content, mold absence, and minimal toxin levels.

Step 3: Purity Freshness

Virtually every food spoils over time. Coffee is no exception. Fresh coffee is simply better—for taste and for health.

Coffee’s “15-15-15” Rule:

• Green beans last ~15 months if stored correctly.

• Roasted coffee is optimal for ~15 days.

• Ground coffee should be consumed within 15 minutes for best results.

While we ship fresh ground coffee, we still recommend using it promptly for maximum health and flavor benefit.

Fresh Is Best

We believe coffee retains optimal health benefits up to 20 days after roasting. That’s when you’ll enjoy the clean bloom, balanced energy, and clarity that fresh, antioxidant-rich coffee provides.

Unfortunately, most supermarket coffee is already stale before you buy it. With Purity Coffee, you receive your subscription shipment immediately after roasting, ensuring maximum freshness and potency.

Once you’ve tried freshly roasted Purity Ground Coffee, you’ll understand why our customers come back month after month—for the taste, and for the way it makes them feel.