Purity Coffee Calm – Decaf Whole Bean 340g

Exceptional Taste — Even Decaf

Prioritising health doesn’t mean sacrificing flavour.

Purity Coffee Decaf delivers:

• Cocoa notes

• English walnut

• Subtle citrus brightness

• A long, clean finish

No bitterness. No burnt aftertaste. Just well-crafted coffee.

How Is Purity Coffee Different?

We produce coffee with one clear goal:

Maximising health benefits at every step.

While many brands focus primarily on taste, Purity Coffee optimises for health first, then flavour.

Purity Coffee’s Signature 3-Step Process

Step 1 | The Purity Health Profile

Each season, we source high-altitude, organically grown Arabica beans from around the world.

Only coffees that meet all five criteria move forward.

Less than 1% of coffees globally qualify.

The 5 Criteria

1. Always Organic
Produced using approved organic agricultural practices that support soil health and biodiversity.

2. Near-Zero Defects
Only specialty-grade beans with minimal defects are accepted. Defects can contribute to uneven roasting, microorganisms, and unwanted toxins.

3. No Mold. Ever.
Beans are regularly lab tested throughout the supply chain to ensure they are free from mold and mycotoxins, including Ochratoxin A.

4. Sustainably Sourced
We prioritise farming practices that:

• Protect the environment

• Support farming communities

• Maintain long-term soil health

5. Exceptional Taste
Health comes first — but flavour still matters. Our cuppers select only coffees that meet both standards.

Step 2 | The Purity Roasting Protocol

After sourcing, we test beans for:

• Antioxidant compounds

• Asparagine levels (linked to acrylamide formation)

• Mycotoxins

Each roast profile is customised to:

• Maximise antioxidants

• Reduce acrylamide

• Avoid PAHs (polycyclic aromatic hydrocarbons)

Roasting is carefully controlled to balance health and flavour — never under-roasted, never burnt.

Step 3 | Purity Freshness

Coffee stales. Freshness matters.

We follow the 15-15-15 rule:

• Green beans | Best within 15 months

• Roasted coffee | Best within 15 days

• Ground coffee | Best within 15 minutes

Purity Coffee is shipped fresh after roasting, so you experience peak flavour and health benefits.

Fresh Is Better — For Taste & Health

As coffee ages:

• Oils oxidise

• Antioxidants degrade

• Flavour becomes dull, bitter, or sour

Most supermarket coffee has been sitting for months.

Purity Coffee reaches you quickly, so you enjoy:

• Brighter flavour

• Cleaner energy

• Better tolerance

Once you experience truly fresh coffee, the difference is unmistakable.

Product Details

• Weight: 340g (12 oz)

• Bean: Whole Bean

• Process: Swiss Water®

• Decaffeination: 99.9% caffeine-free

• Certification: Organic